8. Segment Information

The Company operates within its targeted markets through four reportable segments, those being related to products sold into the marine, automotive/mobile, outdoor/fitness, and aviation markets. For external reporting purposes, we aggregate operating segments which have similar economic characteristics, products, production processes, types or classes of customers and distribution methods into reportable segments. All of the Company’s reportable segments offer products through the Company’s network of independent dealers and distributors as well as through OEM’s. However, the nature of products and types of customers for the four reportable segments vary significantly. The Company’s marine, automotive/mobile, and outdoor/fitness segments include portable global positioning system (GPS) receivers and accessories sold primarily to retail outlets. These products are produced primarily by the Company’s subsidiary in Taiwan. The Company’s aviation products are portable and panel mount avionics for Visual Flight Rules and Instrument Flight Rules navigation and are sold primarily to aviation dealers and certain aircraft manufacturers.

The Company’s Chief Executive Officer has been identified as the Chief Operating Decision Maker (CODM). The CODM evaluates performance and allocates resources based on income before income taxes of each segment. Income before income taxes represents net sales less operating expenses including certain allocated general and administrative costs, interest income and expense, foreign currency adjustments, and other non-operating corporate expenses. The accounting policies of the reportable segments are the same as those described in the summary of significant accounting policies. There are no inter-segment sales or transfers.

The identifiable assets associated with each reportable segment reviewed by the CODM include accounts receivable and inventories. The Company does not report property and equipment, intangible assets, depreciation and amortization, or capital expenditures by segment to the CODM.

Revenues, interest income and interest expense, income before income taxes, and identifiable assets for each of the Company’s reportable segments are presented below:

	Fiscal Year Ended December 26, 2009
			Outdoor/				Auto/
	Aviation		Fitness		Marine		Mobile		Total

Net sales to external customers	$	245,745	$	468,924	$	177,644	$	2,054,127	$	2,946,440
Allocated interest income		737		1,836		1,469		19,477		23,519
Allocated interest expense		0		0		0		0		0
Income before income taxes		56,595		206,042		57,430		488,584		808,651
Assets:
Accounts receivable		72,904		139,114		52,701		609,391		874,110
Inventories		25,850		49,326		18,687		216,075		309,938

	Fiscal Year Ended December 27, 2008
				Outdoor/						Auto/
	Aviation			Fitness			Marine			Mobile			Total

Net sales to external customers	$	323,406		$	427,783		$	204,477		$	2,538,411		$	3,494,077
Allocated interest income		957			5,006			1,867			27,705			35,535
Allocated interest expense		(109	)		(23	)		(104	)		(371	)		(607	)
Income before income taxes		118,737			165,986			63,904			565,739			914,366
Assets:
Accounts receivable		68,615			90,761			43,383			538,562			741,321
Inventories		39,366			52,071			24,890			308,985			425,312

	Fiscal Year Ended December 29, 2007
				Outdoor/						Auto/
	Aviation			Fitness			Marine			Mobile			Total

Net sales to external customers	$	294,995		$	339,741		$	203,399		$	2,342,184		$	3,180,319
Allocated interest income		2,258			4,661			3,127			31,949			41,995
Allocated interest expense		(3	)		(92	)		(10	)		(102	)		(207	)
Income before income taxes		113,407			127,804			71,920			665,142			978,273
Assets:
Accounts receivable		88,352			101,753			60,918			701,490			952,513
Inventories		46,885			53,997			32,327			372,258			505,467

Net sales, long-lived assets (property and equipment), and net assets by geographic area are as follows as of and for the years ended December 26, 2009, December 27, 2008, and December 29, 2007:

	North
	America		Asia		Europe		Total

December 26, 2009
Net sales to external customers	$	1,972,451	$	149,920	$	824,069	$	2,946,440
Long lived assets		233,573		153,878		53,887		441,338
Net assets		1,177,849		1,467,903		190,695		2,836,447

December 27, 2008
Net sales to external customers	$	2,333,585	$	144,740	$	1,015,752	$	3,494,077
Long lived assets		221,158		168,528		55,566		445,252
Net assets		687,638		1,371,240		166,976		2,225,854

December 29, 2007
Net sales to external customers	$	2,066,823	$	144,155	$	969,341	$	3,180,319
Long-lived assets		185,838		143,181		45,128		374,147
Net assets		908,267		1,309,783		132,564		2,350,614

Best Buy, a customer in the outdoor/fitness, marine, and auto/mobile segments, accounted for 13.4% and 12.0% of the Company’s consolidated net sales in the year ended December 26, 2009 and December 27, 2008, respectively.